Building the Future of Brand Intelligence

NFBT (Non-Fungible Branding Technology Oy) is a Finnish-registered international MarTech company. We help global brands transform from a trademark into a lovemark — using AI, IoT, Web3, and Blockchain technology.

Who We Are

Founded in August 2023 in Helsinki, Finland, NFBT was built by a leadership team with deep roots in global brand management, digital marketing, and cutting-edge software engineering. We bridge East and West — bringing together the best of European innovation and Asian market expertise to deliver MarTech solutions that actually move the needle.

NFBT is a hub member of Helsinki XR Center, a member of Helsinki Blockchain Center, and an active participant in Finland’s innovation ecosystem — partnering with Business Finland, Vantaa Innovation Activator, and leading tech organizations worldwide.

OUR LEADERSHIP

The Team Behind NFBT

CEO & FOUNDER

Luke Xiang (Ming Xiang)

30+ years of brand management, digital marketing, and business development across some of the world’s most iconic companies — P&G, COFCO, Google, 20th Century Fox, Mtime.com, WeChat Ticketing, VSO Cloud, SmartCinema, Qoros Automobile, and Panscene. Luke brings a rare combination of global Fortune 500 discipline and entrepreneurial velocity.

CTO & CO-FOUNDER

Kevin Hou (ZhanYou Hou)

20 years as a software architect and engineering leader at IBM and XDF Education, building products that serve millions. Kevin is an expert in AIGC Large Model Technology, AI Marketing Software, blockchain smart contracts, and full-stack enterprise systems — with deep fluency in C++, Java, Python, and Solidity.

Our Mission

We believe that technology should make brands more human, not less. Every product we build brings brands closer to their users — creating relationships that generate loyalty, advocacy, and sustainable growth. From Realtime Research to Blockchain Loyalty, we build the tools that turn data into devotion.